@mux/ai

Mux has enabled us to move five times faster.

We were able to get our

first version of the product off the ground

super quickly, in just about a month.

I'm Bethany

I'm the co-founder and

CEO of Sendspark.

With Sendspark, our customers can create

videos of themselves or their products.

And then they can send those videos

out to customers in any of the

business communication channels

they're already using.

You can really think of Sendspark as that

in-between, between Gmail and Zoom,

when you want to have back and forth

video, that is a little bit faster,

a little bit more asynchronous,

but still better than just text alone.

When we were building Sendspark

we wanted to make sure that we were really

focusing on

building the important parts of the company, but not

reinventing the wheel when it came to video.

My co-founder and I have strong

backgrounds in marketing and design.

So we were looking for a video API

that we could just plug and play with.

We just wanted to be able to hit the ground

right away and build our differentiator

without spending a year

building out the video tech stack.

So we started using Mux.

We were able to get going like right away.

I think we had our MVP off the ground in a month.

Mux has kind of been like

our backend infrastructure dev team, in a way.

Where we can trust that a lot of these processes

like uploading, transcoding

are handled really well,

but we didn't have to spend the time or

resources on our end building that out.