@mux/ai

Hey, Phil from Mux here

with a quick demo

of how you can use

our new premium video

quality feature

to build

high end video experiences

for your viewers.

Let's take a look.

When you upload

a video to Mux,

you get the choice

of three different

quality levels:

basic, plus, and now premium.

While Mux already leverages

AI-driven per-title

encoding

to make sure that your videos

always look great.

We wanted to make sure

that you could also tune

the quality targets

of every video or live stream

to make sure that

the encoding best matches

the value of your content.

So let's say you're

a sports broadcaster

licensing video

from both a tier

one sports league

as well as a minor league.

You're probably

want to leverage

premium video quality

for your high end events,

where your minor league

events are fine

with the plus quality level.

Selecting the right video

quality level for your use

case is an important

trade off,

as the costs of each level

are different.

For example,

using premium costs about one

and a half times as much as plus.

While you still

have the option

to use a basic level

for other videos,

that includes free encoding.

Let's take a look at some low

and high complexity content

that we put through both

plus and premium,

and take a look

at the differences

between them.

Let's take a look

at some relatively low

complexity content first.

We've got this little video

of Moo Deng here,

just chilling out on a rock.

There's not a lot going on

in this video.

There's some fine detail,

but other than her

shaking her ear

a little bit of water

in the background,

there's not a lot

of complexity,

not a lot of motion,

for example.

The adaptive bitrate ladder

we've selected for this

video ranges

from 0.7 megabits

up to 5.4 megabits,

and it's got four rungs on it.

If we take a look at this

same video

with the premium

encoding level,

we'll see that obviously

all the bitrates are higher,

but we've also got

that premium

1080p rendition

as well at a higher bitrate

to maintain as much of that

fine detail as possible.

Let's take a look

at some high complexity

content. Here

we've got this lovely

little video of a waterfall,

but there's a lot

going on here,

a lot of motion.

That water

is incredibly complex.

Water is actually

one of the most

difficult things to encode well.

You'll see, even compared

to the low

complexity content,

the bitrates are higher on

plus because we've detected

that complexity

and applied

a much more appropriate

bitrate ladder.

But if we look

at the premium version

of the

same high complexity content,

you'll see the bitrates bump

even higher

because we're trying

to maintain

as much of that

perceptual quality

that's embedded in that video

as possible.

And again,

you see that

second 1080p rendition

that maintains

the highest possible

picture quality.

So there you have it.

The new premium video

quality level is great

when you're building

high end experiences.

Whether that's your new OTT

service starring Moo Deng,

or just the new sports league

you want to stream.

You can build it on Mux.