@mux/ai

The beauty of working with an API platform

like Mux is that it's super flexible.

So you can choose what features

make the most sense for you.

But maybe you're wondering how that flexibility influences

your application stack?

Well in this video I show you.

Here's a quick peek.

Probably looks like a lot. Don't worry.

It's simpler than it seems. So let's break it down.

Here we're illustrating an example of a content creator

using your mobile app

to push a stream to Mux, and then your viewers

watching the output stream coming out of Mux.

Specifically, it's an RTMP stream

being pushed into Mux and an HLS stream coming out

with a lot of nitty gritty in the middle

that Mux handles for you

Like ingest, encode, storage and delivery.

In this case though, we're talking about live streaming.

But keep in mind that for video on demand,

a lot of this is still applicable.

The input type just changes from a live stream to a file

In this particular instance, we're making use of the Live

Ingest Health Metrics feature,

where Mux pushes information about the network's ability

to the content creator so that they know how

well the stream is making it to Mux.

On the output side, towards the bottom,

we have the HLS stream going to your content viewer,

and that includes your video, audio and captions.

And a great feature

we have is auto-generated captions.

In case

you don't have your own captions for your content.

Now that you have the HLS stream

coming out of Mux, you still need a player

to actually render the content and view it.

This is often a piece of the puzzle that's overlooked.

Good news is we have Mux Player,

which comes fully integrated with Mux video and Mux data.

It's fully customizable

and flexible because it's built on open source software,

so you can make it fit whatever needs you have.

While we think Mux Player is pretty great,

keep in mind you don't have to use it.

You can use any player that supports HLS.

So here in the diagram we have thumbnail images

coming down from Mux,

which is what we use to create the timeline

hover previews within Mux Player.

Then that source from the image API.

We also have the Mux

data session beacons being sent back to Mux

to keep track of playback quality,

which then powers the engagement metrics feature

that you can use to send

to your content creator

so that they know how many people are watching

as they live stream

one thing to mention is that the Mux data session

beacons are not dependent on using Mux player.

You can integrate with any player you decide to use.

so now that we have the core video loop established,

you're probably wondering

how does this actually link up to my back end

so I can start making requests to Mux?

Here we have a simplified representation

of what your back end

could look like with, database

functions and queues and a CMS.

If you don't have a CMS

or you're not sure which one to start with.

We have a lot of integrations in case you want to add

content metadata to your video pages.

You can always query our API from your backend.

But you can also make use

of some of our asynchronous notification features.

so you can keep up to date

with what's happening in your environment.

You can subscribe to our webhooks

to get events in real time about content

being uploaded to your environment.

And on the data side,

you can subscribe to alerts so that you know

about performance degradation or high viewership counts.

So you have your own analytics

stack that you prefer to use.

You can make use of the Mux Data Streaming

Exports feature, which lets

you push viewing sessions to your own infrastructure

as soon as they become available.

The internet is a wild place.

So we often get asked about content

analysis and moderation.

Luckily, Mux

makes it really easy to extract MP4 and transcripts

so that you can analyze

your content with a third party provider

and see what kind of stuff

is being uploaded to your environment.

Another big one that comes up a lot is social media.

You can also use our simulcasting feature

in case you want to push

to platforms like YouTube and Facebook Live.

Okay, so we covered a lot.

Hopefully this gives you a better overview

of how you can make use of all of our great features.

Keep in mind, you don't have to use

everything that we talked about.

You can definitely keep it simple.

If you have any more questions

or you just want to talk about video,

reach out to us on the link below.

We're always happy to hear from you Or check out

mux.com to learn more.