@mux/ai

You can't really have

a normal conversation without low-latency HLS.

Max, Co-Founder and CEO of LyveCom.

We provide the best video shopping experiences possible

for e-commerce brands.

What we really do believe,

especially in the coming years, is that

video is gonna be a huge, major channel for brands.

Once you do have people on your website,

and you're providing that live stream

or video shopping experience,

your users, again, are way more high-intent,

they're right at the point of sale,

and have an average of

30 to 40 percent add-to-cart rate.

Which is pretty mind-blowing.

So what LyveCom does is it enables

a purely end-to-end

on-brand, live shopping experience,

directly on the brand's website.

There's no app downloaded,

it's super simple to use,

and it's very interactive and just fun for customers.

We sort of started with WebRTC streaming.

We quickly learned that output quality was

very, very important, especially if it's like

a visual product, right?

So WebRTC was not, obviously,

the best solution for us and we

ultimately had to do

RTMP streaming.

So Mux definitely helped us in terms of

A. getting our V1 out as quick as possible.

You guys rolled out low-latency HLS

which was absolutely amazing.

And that gave us a slight competitive advantage also over

another enterprise competitor that does something like this,

they're at 10 seconds.

The ease of docs,

ease of getting an MVP up,

and just sort of integrating.

All of those things combined,

and obviously price point,

made Mux basically a no-brainer.