Case Study: Arcade

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over hundreds of thousands of uniques using it per month.

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Mux is a big reason why we're able to do that.

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Arcade's mission

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is to help you showcase the value

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of your product to your customers.

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We create interactive demos that you can then

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embed in websites, blog posts, and social media.

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So there's two ways you can build an Arcade.

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One is, you can start with content you've already created.

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You have video assets, you have

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Figma files, you have PNGs, you have screenshots.

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And then our flow-builder helps you stitch them together.

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The other way, which is the most popular way, is through our

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Chrome extension.

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When you use our Chrome extension

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you just click on one button

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and we remember everything that you've done in the product.

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and then we output it as an interactive demo.

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One of the things that's important

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about an Arcade is that

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because we're interspersing

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images and videos

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and it goes at the speed that the user

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is clicking on it.

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It's not on a preset timeline.

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That means we load a lot of these videos just in time

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and they have to be there.

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That have to be ready to go.

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I think Mux has done an incredible job at that.

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Early on, we were having you take

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the screenshots and the videos

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as two different recording sessions.

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And then you would be

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moving those, interspersing them yourself,

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stitching them together.

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But our customers really wanted

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to be able to do it all in one go.

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When I was looking through Mux's API documentation,

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I found that there is already a create clips API

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in which you can just send two time stamps and a clip ID

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and it's going to give you back that exact clip.

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And that meant that we could prototype an experience

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very quickly and without doing anything on our own.

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So it really comes down to every part of the user experience

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like how do we make it so that

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you can do anything with Arcade.

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That also translates down to the infrastructure

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and Mux, because it scales so quickly,

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it's part of - it feels like Quicksilver

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when you start using the video component.

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I think it adds to this element of playfulness

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and it adds to this element of customer delight

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after they're done using Arcade.