Case Study: Arcade
over hundreds of thousands of uniques using it per month.
Mux is a big reason why we're able to do that.
Arcade's mission
is to help you showcase the value
of your product to your customers.
We create interactive demos that you can then
embed in websites, blog posts, and social media.
So there's two ways you can build an Arcade.
One is, you can start with content you've already created.
You have video assets, you have
Figma files, you have PNGs, you have screenshots.
And then our flow-builder helps you stitch them together.
The other way, which is the most popular way, is through our
Chrome extension.
When you use our Chrome extension
you just click on one button
and we remember everything that you've done in the product.
and then we output it as an interactive demo.
One of the things that's important
about an Arcade is that
because we're interspersing
images and videos
and it goes at the speed that the user
is clicking on it.
It's not on a preset timeline.
That means we load a lot of these videos just in time
and they have to be there.
That have to be ready to go.
I think Mux has done an incredible job at that.
Early on, we were having you take
the screenshots and the videos
as two different recording sessions.
And then you would be
moving those, interspersing them yourself,
stitching them together.
But our customers really wanted
to be able to do it all in one go.
When I was looking through Mux's API documentation,
I found that there is already a create clips API
in which you can just send two time stamps and a clip ID
and it's going to give you back that exact clip.
And that meant that we could prototype an experience
very quickly and without doing anything on our own.
So it really comes down to every part of the user experience
like how do we make it so that
you can do anything with Arcade.
That also translates down to the infrastructure
and Mux, because it scales so quickly,
it's part of - it feels like Quicksilver
when you start using the video component.
I think it adds to this element of playfulness
and it adds to this element of customer delight
after they're done using Arcade.