Case Study: Synthesia
Synthesia is an
AI video platform.
Our customers use us to
make the process of creating
video less expensive,
faster, and easier
ultimately, to iterate on.
Mux has fully taken over
everything concerning video
delivery, which means that
we as Synthesia have been
able to concentrate on
everything that we uniquely
bring to the video generation
workflow, personalized
content, localized
content, content at scale.
Prior to Mux, we had a
homegrown solution on top
of AWS, and we had a very
minimal video pipeline.
We didn't actually do
any transcoding and
we'd do our hosting just
directly on on AWS S3.
We needed it to be
performant across
geographies and devices.
The work required to
get that to a level of
maturity that we needed,
it was too much
of an investment.
We chose Mux specifically
above competitors because we
felt that it delivered a great
developer experience and a
great end user experience.
Onboarding from an
engineering perspective
was very quick, very easy.
With minimal tuning on
our side, we were able
to achieve the user
experience that we wanted.
Great APIs.
AI enables a scale of video
creation that otherwise
would be totally impractical.
And I think relative to
our peers, we're making
a lot of video content.
This has implications
on cost, on storage.
Mux were very proactive
in making sure that
our costs are managed.
It's one of the few
vendors I work with where
we're actually trying to
reduce our contract value.
So, for example, we use
the quality levels feature
extensively to allow people
to experience the product
without incurring an
untenable cost on our side.
We also leverage Cold Storage.
This one's essential
for, for our workflow.
We wanted to understand
some analytics about how
videos are performing.
We could investigate that
through Mux without taking on
the burden of really building
out that infrastructure.
This was especially useful
in a couple of early features
where we didn't know whether
it was something we wanted
to, to do as a product.
Mux made it very cheap to
explore that as a product, get
it out to customers and, and
allow us to kind of validate
a way forward before really
investing in it significantly.
If your business has a value
differentiator that is aside
from video delivery and
yet video is a core part
of your product, Mux is a
great partner to work with.
You feel like you're working
on a problem together, which
is really important for a
company like Synthesia where
ultimately we have problems
that we need to solve and
we need to solve quickly.
It's allowed us to reach a
far wider geography of users.
This isn't something
that we had the time or
the expertise to build
ourselves, it's allowed us
to ultimately deliver that
experience very quickly.
You know, in any early stage
company time is, is a huge
factor, and actually being
able to use that time on
things that are more directly
useful to our business was
something that we really
benefited from with Mux.