Case Study: Active Theory
I think the most exciting thing
about working with Porter Robinson
and his team
is really the connection
that he has with his fans.
It's really unique
that I've seen from a recording artist.
He really brings people in
and he really cares about the experience
and what people are thinking
and what people are feeling throughout.
Secret Sky definitely succeeded our expectations
because there was a lot of really
genuine connection that was happening.
Mux as a platform is very flexible.
It gives us the ability
to basically get direct access
to the video feed
and plug it into a 3D environment.
We actually sample the video
multiple times to do all these
like crazy color effects.
It has basically a light show going off
that is completely powered
by the live stream.
We researched a few different options,
and Mux was the best as far as cost
and we realized, Oh,
it's actually really developer friendly,
like we can actually build
a whole bunch of stuff on top of this.
We sort of integrated
it deeper into the platform.
So now
all the video in the platform
is powered by Mux.
And I think that definitely
turned a light bulb on
how do we kind of like bridge
the virtual experience
into physical experiences
so that it's not just isolated
to being an online thing, you know?
So the Dream Portal,
this installation we're doing here
is one of our first efforts
to bridge the gap between the physical
and the digital space.
And this is a new bit of technology
that we've been building for the platform
that enables people
at the real festival
to connect and chat to people
inside the virtual festival.
People at the physical festival
can walk up to the screen.
We're using a kinect azure
body tracking technology
to basically track the users
so they can spawn
little particles and dance
and do fun stuff like that.
There's also going to be a microphone
so you can talk to the attendees
on the virtual side and then vice versa.
People in the virtual side
are going to see a screen pop up
kind of out of nowhere -
that's basically gonna be a live feed
into the Second Sky Festival.
The screen,
which is a 3D screen
similar to, you know, 3D movie,
we built a new renderer to be able
to pipe straight into that screen.
So we render the world two times
one for each eye slightly offset.
And then people put on glasses
and each side of the lens
blocks out certain pixels,
and it creates a 3D stereoscopic image,
so you feel like you're seeing it in 3D.
It was just really fun
coming in and being like,
Oh, what is this?
And then suddenly like, you know,
you realize like,
Oh my god, can they see us?
Can they see us
just start to interact with them?
Itβs like the best thing.
Brazil I saw a lot Texas,
Texas I saw a lot, couple of people from Japan,
which was super cool.
There's a guy even right now in Mexico.
A virtual event in my mind or,
you know, in our mind
isn't
something happens
and you watch it. A virtual event is
how are we bringing people together?
And what are they feeling?
What are they taking away?
Something beyond
just watching something on screen.
And that's what I feel like
this is all really about, right.
Getting people
that might not be here physically
for whatever reason,
like have the experience.
So...all for it.